Today, real estate marketing is not concerned exclusively with the product: it is focused on clients and their requests, increasingly adopting a process of differentiating the offer in order to better intercept the needs within the respective target, exploiting the geographical area’s natural vocation. This is a new way of approaching the market, implying the adoption of complex models of engagement and communication. Benefiting from its multi-disciplinary expertise, Mec Real Estate promotes property assets in complex sectors by applying a strategic, structured approach, with a specific focus on Senior Housing & Assisted Living structures, Student Housing, Hospitality, and Logistics.