ITA – Invest In Italy is the Department of the governmental “ICE-Italian Trade Agency” responsible for the promotion and international enhancement of Italian companies on the foreign market: its objective is to encourage and channel investment from abroad onto the opportunities offered by the Italian marketplace. The organization operates in close cooperation with the Ministry of Economic Development, the Ministry of Foreign Affairs and International Cooperation, the Ministry of the Economy and Finance, local and regional administration, and other public offices.
For years, MEC Real Estate has been working with Invest In Italy for the promotion of Italian property assets amongst foreign investors, by means of ongoing scouting activities, matching the availability of property in Italy with potential demand from abroad. It also selects and enhances the most significant projects to be used as “showcase examples” that best represent the opportunities offered in Italy.
More specifically, MEC operates alongside the working team consisting of ICE and Invitalia, involved in activities designed to reinforce the formats for the promotion of property opportunities arriving from partner stakeholders in the Invest In Italy programme (Regional and State agency-companies: the Public Property Agency, the Italian investment bank Cassa Depositi e Prestiti, the property investment agency Invimit, the State railway property enhancement company FS Sistemi Urbani, the Ministry of Defence property enhancement company Difesa Servizi), the development of communications operations regarding property assets at international trade fairs, and the implementation of ongoing promotional activities targeting investors in order to conclude investment operations.
The priority objective of this collaboration is the constant promotion of the selected properties, and those present on the portal www.investinitalyrealestate.com, updated every year, along with a specific Invest In Italy catalogue, for the benefit of investors and property managers.
MEC Real Estate supervises the whole process, starting from the initial development activities involving the identification of priority targets on the property market, the development of quality databases that comprise the sector’s top investors, the creation of promotional newsletters describing projects and current biddable opportunities, and direct marketing operations, right through to telephone briefings with investors, property managers and developers selected by means of careful scouting activities with a strong focus on participant expectations.
In addition, MEC Real Estate works alongside Invest In Italy during participation at international property events, such as Mipim, Marché International des Professionnels de l’Immobilier, held in Cannes, the most important event in the sector, or at Berlin’s IHIF, International Hospitality Investment Forum, dedicated to tourist sector investments. On occasion of these trade fairs, MEC manages the coordination of partners and business relations, organising one-to-one meetings with international investors.