In compliance with its corporate mission, the new FS Sistemi Urbani catalogue was designed to highlight the assets belonging to FS Italiane that are not involved in running railway services, such as stations, hub and transport infrastructures, parking and transit areas, presenting their potential and the attractive investment opportunities that they represent for an international public.
The printed volume complies with the corporate brand identity, underlining it by using the corporate colours and the adoption of a structured, minimalist design that focuses attention onto the most significant information for each individual property project. The tone of voice is institutional, reinforced by the use of a very solid typeface that offers a visual link to the sector of reference.
